South Indian Superstar Rajinikanth issued a public notice on the infringement of rights, and warned of legal action against those persons and firms who commercially exploit the actor`s name, image, voice, etc., without taking his consent. A public notice was issued by his advocate S. Elambharathi warning civil and criminal proceedings against those who infringe upon the actor`s personality, including his voice, image, name, and other unique behaviour.

The Public Notice issued on Saturday states that "only the actor has control over the commercial utilization of his personality, name, voice, image, etc." The notice also stated that several mediums, platforms, product manufacturers were misappropriating his name, image, voice, caricature image, and artistic image, and Artificial Intelligence (AI)-generated images to create confusion among the public and to entice them to buy certain products or to access the medium through which the actor`s manners were misused. 

The notice said, "His charisma and nature as an actor and human being has earned him the title of `Superstar` called by millions and millions of his fans across the world. The sheer proportion of his fan base and his respect across the film industry is unmatched and indisputable. Any damage to his reputation or personal life would entail a great loss to our client." 

South Superstar Rajinikanth is presently shooting for the big-budget movie, `Jailor` in which Malayalam superstar Mohanlal is playing a cameo role.

Stating that Mr. Rajinikanth alone has the right to commercial utilisation of his personality, name, voice, image and other characteristics associated with him, the notice said no one else could exploit them commercially in any manner whatsoever without his consent or express authorisation.

Recently Bollywood Superstar Amitabh Bachchan obtained an injunction order from Delhi High Court for the usage of his voice.